JANG & PARTNERS GROUP
Work
ABOUT OUR WORK
Value-Creation Consulting via Understanding People, Context & Culture
As Korean market experts, JnP provides expertise in finding the right target, recommending the right design & methodologies best fitted and suited to overseas clients’ needs in ever-dynamic Korean market
OUR PROCESS
The right approach. From start to finish.
- 01
Finding the Right Respondent
Proactive
Experienced & Resourceful in Target Finding
Adaptive to Korean Idiosyncrasies
Eliminating Unwanted Respondents
- 02
Utilizing the Right Methodology
Experienced
Qualitative
FGDs, IDIs, Ethnographies, Video Diaries
Quantitative
FTF, CLT, HUT, In-Store Intercept, Product Testing, Mystery Shopping, Store Audits
Online
Bulletin Boards, Communities, FGDs, IDIs, Diaries, Surveys
- 03
Providing the Right Delivery
Top Quality
Client Communication
Simultaneous Interpretation
Easy-to-Read & Insightful Reporting
OUR EXPERTISE
Diverse & In Vogue
Able to provide up-to-date market insight, information & data on Korea based on project experiences garnered across both the public and private domains
Global Studies
Market Visit
Home Visit
User-Interface
Ad Test
Customer Engagement
Expert Opinion
Market Entry
Private Domain
FMCG
Food & Beverage, Cosmetics, Fashion, Outdoor Wear
Home Appliances
Air Purifier, Electrolysis Apparatus, Kitchenware & Utensil
Healthcare
Drugs, Medical Equipment & Device, Functional Food
Distribution
Home Shopping, Hyper market
Insurance / Service
Health-Beauty, Franchise, Insurance
Education
Teaching Aids, Life Style, Sensibility, Recreation
IT
Games, Mobile Communication
Public Domain
Trend Study
Situational Analysis
Satisfaction Study
Project Output Evaluation
Performance Evaluation
Monitoring
End-user Demand